Google Ads & Paid Media
Buy the clicks that turn into calls.
Search ads put you in front of someone who is already looking, the day you turn them on. We build campaigns aimed at booked work rather than traffic, and we show you what each lead actually cost.
The problem
Most ad spend buys traffic, not customers.
An account left on defaults will happily spend your budget on people three states away researching a term that sounds like yours. The fix is not a bigger budget. It is tight match types, real negative keywords, a landing page that answers the ad, and tracking honest enough to tell you when a campaign should be switched off.
What's included
What you get.
Scope is set per project. This is the shape of the work.
Search campaigns
Google Ads built around the searches that end in a call, with the wasteful terms blocked from day one.
Local Services Ads
The Google Guaranteed placement above the map pack, set up and verified where your trade qualifies.
Landing pages that match
The ad promises one thing and the page delivers it. No dropping paid traffic on a homepage.
Call and form tracking
Every lead attributed back to the campaign that produced it, so you can see what to spend more on.
Retargeting
Stay in front of the people who visited, priced you out, and are still deciding.
Spend reporting
What went out, what came back, and cost per lead. One page, monthly, in plain numbers.
FAQ
Questions worth asking.
How much should I spend?
Enough to get statistically real data in your service area, which for most local trades starts in the low four figures a month. We would rather tell you a budget is too small to learn anything from than take it and report on noise.
Do I need ads if I already rank organically?
Not always. If local SEO already fills your schedule, ads are a lever for slow seasons, new service lines, or a new location. We will say so rather than sell you both.
Who owns the ad account?
You do. We build in your Google Ads account, on your billing, with our access as a manager. If we part ways, the account, the history, and the learning stay with you.
How fast does it work?
Impressions start the same day. Useful data takes a few weeks, and the first month is mostly spent cutting what does not convert. Anyone promising a stable cost per lead in week one is guessing.
Do you charge a percentage of spend?
No. A percentage of spend pays us more for spending more, which is exactly the wrong incentive. Management is a flat monthly fee agreed up front.
Keep going
Related services.
Most projects touch more than one of these. Here's what tends to come next.
Local SEO
Local SEO for businesses that want to show up when nearby customers search: keyword research, technical SEO, local signals, and clear reporting.
Analytics & Reporting
Analytics and reporting that answers where the work came from: GA4 and privacy-friendly tracking, call and form attribution, conversion goals, one clear monthly report.
Websites & landing pages
Marketing sites that hold up, and landing pages built for one job: turn a click into a call, a quote, or a sale.
Project inquiry
Ready to turn spend into booked work?
Share the current state, business requirement, and constraints. THICKRIM will review the context and respond with a recommended scope or the next information needed.
Discuss a projectNeed an assessment first? Start with a website audit
Prefer to talk? (847) 496-0013 · or email [email protected]