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THICKRIM

Old-school service. New-school systems.

THICKRIM designs, builds, and operates the digital systems businesses depend on.

Websites. Software. Marketing. Automation. Infrastructure.

Not as disconnected services — as parts of the same business.

Bring us the problem

Chicago area · Working nationwide

What we do

Web & Commerce

  • Websites
  • ecommerce
  • landing pages
  • accessibility
  • conversion
  • brand implementation

Marketing & Growth

  • SEO
  • local search
  • paid media
  • content
  • email
  • reputation
  • analytics

Automation & AI

  • CRM
  • workflows
  • integrations
  • AI assistants
  • agents
  • data movement

Digital Operations

  • Hosting
  • domains
  • email
  • managed technology
  • security
  • monitoring
  • support

Sometimes the problem does not fit neatly into a service.

That is fine. A lot of our best work starts with something like:

  • “This whole process is a mess.”
  • “Our website works, but it doesn't really do anything.”
  • “Nobody knows where these leads are coming from.”
  • “We're paying for six different tools that don't talk to each other.”
  • “We need something built, but we're not sure what it is yet.”
  • “The company that made this disappeared.”

Bring us the situation first. We will figure out what the project actually needs.

Bring us the problem

We work with the systems you already use — and help make them work better together.

You do not need to replace your entire stack to work with us. We can improve what is already there, connect the missing pieces, or recommend a better fit when something has genuinely outgrown the business.

Platforms we work in

Platforms we work in: WordPress, Shopify, WooCommerce, BigCommerce, HubSpot, Salesforce, Odoo, Google, Microsoft, Meta, Stripe, Square, PayPal, Mailchimp, Zapier, n8n, Slack, Notion, Airtable, Cloudflare, Vercel, Supabase, Docker, PostgreSQL, GitHub, OpenAI, Claude, Figma, Adobe.

Websites & commerce
WordPress WooCommerce Shopify BigCommerce Medusa Next.js React Webflow Framer
CRM & sales systems
HubSpot Salesforce Odoo Twenty Pipedrive Zoho GoHighLevel
Automation & integrations
n8n Zapier Make Power Automate REST APIs GraphQL Webhooks
Marketing & analytics
Google Ads Meta Ads GA4 Google Tag Manager Search Console Klaviyo CallRail Looker Studio
Business & collaboration tools
Microsoft 365 Google Workspace Teams SharePoint Slack Notion Airtable
Hosting & infrastructure
Cloudflare Vercel Docker Linux Supabase PostgreSQL MySQL Redis
Payments & checkout
Stripe Square PayPal subscriptions payment links online checkout recurring billing
AI & intelligent workflows
OpenAI Claude Gemini Ollama private models RAG AI agents internal knowledge systems

The tools are only part of it.

Platforms change. Vendors change. The business still needs leads to arrive, information to move, customers to get answers, payments to clear, and systems to stay online.

We focus on making the whole thing work.

About

Small enough to stay close to the work.

THICKRIM was founded by Kyle Willis, a designer and developer whose background spans agency work, production web development, consumer brands, logistics technology, automotive businesses, ecommerce, and internal software.

Bring us the problem.

You don’t need to know what to call it.

  • “Our website isn’t bringing in leads.”
  • “We’re buried in spreadsheets.”
  • “Nobody knows where inquiries are going.”
  • “Our systems don’t talk to each other.”
  • “We need to sell online.”
  • “We need someone to own all this technical stuff.”
  • “Our current agency disappeared.”
  • “We’ve outgrown what we built.”

(847) 496-0013Text

Chicago area · Working nationwide

Tell us what is going on