THICKRIMDesign·Development·Marketing

Old-school service. New-school systems.

THICKRIM designs, builds, and operates the digital systems businesses depend on.

Websites. Software. Marketing. Automation. Infrastructure.

Not as disconnected services — as parts of the same business.

Bring us the problem

Chicago area · Working nationwide

What we do

Websites

Your website should do more than exist.

THICKRIM designs, builds, repairs, improves, and operates websites for businesses that need them to produce real outcomes.

We work on both new and existing systems.

Website projects typically start around $3,500.

Tell us what you're working on

Website Design & Development

small business websites
corporate websites
service-business websites
marketing websites
landing pages
ecommerce
dealer and customer portals
headless websites
custom frontend development
WordPress
Shopify
WooCommerce
Next.js
Webflow
existing platform improvements

Website Redesign

Keep what works.

Replace what does not.

We can redesign an outdated website without forcing a business to unnecessarily replace its entire technical stack.

Website Rescue

For websites that are:

broken
painfully slow
hacked
outdated
difficult to edit
losing leads
abandoned by a previous developer
full of plugin problems
poorly configured
technically unstable

We diagnose the system first, then determine whether it should be repaired, rebuilt, migrated, or replaced.

Conversion Improvement

We improve the parts of a website responsible for turning traffic into business:

messaging
offers
landing pages
forms
navigation
trust signals
calls to action
mobile UX
lead paths
checkout
booking flows

Ecommerce

We work with:

Shopify
WooCommerce
custom storefronts
product catalogs
subscriptions
payments
checkout
merchandising
analytics
email integration
automation

Search & Local Visibility

Get found where customers are already looking.

Search is not one thing.

It includes your website, Google Business Profile, local listings, reviews, content, technical configuration, and how clearly search engines understand the business.

Explore SEO & Local Search

Local SEO

Google Business Profile
service-area optimization
location pages
local keyword research
competitor analysis
citation auditing
listing consistency
review strategy
local content
tracking

Technical SEO

crawling
indexing
redirects
metadata
canonical configuration
structured data
sitemap configuration
internal linking
performance
site architecture
Search Console

Content SEO

service pages
location pages
content planning
keyword mapping
content briefs
existing content optimization
product/category optimization
FAQ strategy

We do not sell guaranteed rankings.

We improve the technical, content, and business signals that give a website a legitimate opportunity to earn visibility.

Marketing

Build the system around the campaign.

THICKRIM helps businesses connect the offer, page, tracking, advertising, follow-up, and measurement instead of treating each one as a separate problem.

Talk to us about marketing

Paid Search

Google Ads setup
account cleanup
campaign structure
keyword research
conversion tracking
landing pages
remarketing
reporting

Paid Social

Meta advertising
campaign setup
tracking
creative
landing pages
retargeting
lead flows

Email Marketing

platform setup
templates
newsletters
welcome sequences
nurture sequences
abandoned cart
quote follow-up
post-purchase
review requests
re-engagement
segmentation
deliverability

Content

website copy
landing-page copy
service pages
email
campaign messaging
social content
case studies
FAQs
content repurposing

Reputation

review acquisition
review workflows
response systems
review monitoring
testimonials
website review displays

Analytics & Measurement

Stop guessing what worked.

We build measurement systems that connect traffic to actual business activity.

Fix your tracking

We work with

Google Analytics 4
Google Tag Manager
Search Console
Google Ads
Meta
call tracking
ecommerce
forms
booking systems
CRMs
dashboards
UTMs
lead-source attribution

We can track

form submissions
calls
emails
bookings
quote requests
purchases
leads
campaign performance
customer acquisition
revenue where the systems support it

CRM & Lead Management

Leads should not disappear into inboxes and spreadsheets.

We help small businesses build practical systems for capturing, organizing, assigning, following up with, and reporting on leads.

Improve your lead system

CRM Services

CRM selection
CRM setup
sales pipelines
lead stages
contact imports
data cleanup
forms
lead routing
source tracking
dashboards
permissions
follow-up workflows
integrations

Supported systems may include

HubSpot
Twenty
Pipedrive
Zoho
Salesforce
HighLevel
other modern CRM platforms

We can also work with the CRM you already use when the system supports what you need.

Automation

Make the systems do the repetitive work.

Automation is most useful when it removes a specific manual step.

We connect websites, CRMs, email, SMS, forms, spreadsheets, accounting tools, internal systems, APIs, and AI.

Automate a workflow

Technology

Depending on the project, we work with:

n8n
APIs
webhooks
CRMs
Google Workspace
Microsoft
Slack
Stripe
email
SMS
databases
custom software

Common workflows

New lead

create CRM record

assign owner

alert staff

send acknowledgment

schedule follow-up

Estimate sent

wait

check status

follow up

escalate if unanswered

Job completed

wait

send review request

remind once

record response

New customer

create records

send onboarding

create internal tasks

notify team

AI for Business

Useful AI, attached to actual work.

We help businesses apply AI where it has a defined job rather than adding a chatbot because everyone else has one.

Explore AI for your business

AI Assistants

internal knowledge assistants
customer FAQ assistants
lead qualification
sales assistants
support drafting
proposal assistance
estimate descriptions
document search
SOP assistance

AI Workflows

lead summarization
email classification
customer reply drafting
review-response assistance
call summarization
meeting summaries
content repurposing
lead scoring
document generation
daily business summaries

AI Infrastructure

For businesses that need more control:

model/tool selection
knowledge bases
permissions
retrieval
workflow integration
API integration
self-hosted systems
usage controls
logging
human approval steps

AI should usually assist a workflow before it is allowed to control one.

We design around that principle.

Digital Operations

The system, not just the site.

A business can have a good website and still have terrible digital operations.

We help connect the pieces behind the customer experience.

Explore Digital Operations

Digital Operations can include

website infrastructure
CRM
lead routing
email
analytics
automation
customer communications
domains
DNS
hosting
dashboards
monitoring
forms
payments
integrations
documentation
backups
access management

For some clients, THICKRIM becomes the team responsible for keeping these systems working together.

Managed Technology

Practical technology support for small businesses.

Not every business needs an internal IT department.

But every business eventually needs someone responsible for the systems it depends on.

Talk to us about managed technology

We can help with

Google Workspace
Microsoft 365
domain management
DNS
email configuration
user setup
access management
Cloudflare
website hosting
backups
monitoring
uptime
password-management rollout
basic security hardening
vendor coordination
technical troubleshooting
website and application operations

For larger or security-sensitive environments, we scope the requirements before taking responsibility for the system.

Accessibility

Make the web easier to use for more people.

Accessibility should be part of normal website quality—not an afterthought.

Improve website accessibility

Accessibility work can include

accessibility reviews
keyboard navigation
semantic structure
forms
labels
contrast
focus behavior
images and alternative text
heading hierarchy
responsive interfaces
component remediation
development support

We distinguish between accessibility improvement and formal conformance auditing.

If you require a formal WCAG audit or compliance program, tell us during scoping.

Brand & Creative

Make the business look as capable as it actually is.

We provide practical brand and design work for businesses that need a stronger visual system across digital and physical touchpoints.

Talk to us about brand & creative

Brand

logo systems
identity refinement
typography
color systems
brand guidelines
visual direction
existing-logo cleanup

Marketing Creative

digital advertisements
social assets
email graphics
sales materials
flyers
postcards
signage
QR campaigns
business cards
presentation materials

For full identity development, we treat the work as a custom engagement rather than a fixed-price logo transaction.

Ecommerce & Payments

Make buying easier.

We help businesses improve the systems that turn products and services into transactions.

Improve your ecommerce system

Ecommerce

Shopify
WooCommerce
product catalogs
product pages
collection/category structure
checkout
subscriptions
shipping
customer accounts
abandoned cart
analytics
email
integrations

Payments

Stripe
Square
ecommerce payments
payment links
subscriptions
checkout integrations
customer payment flows

Complex financial, marketplace, and multi-party payment systems require custom scoping.

New Business Setup

Starting from zero?

We can build the basic digital foundation in the right order.

A typical setup may include:

Build your digital foundation

The build order

Domain

Business email

Website

Google Business Profile

Analytics

Lead capture

Review system

Automation

Instead of buying eight disconnected services from eight different vendors, we can build the foundation as one coordinated system.

Ongoing Services

Need someone to keep it running?

Many of our services are also available as ongoing operating relationships.

Recurring engagements typically start around $250/month and scale with responsibility and workload.

Ask about ongoing support

Website Care

Updates, maintenance, backups, monitoring, support, and minor website work.

Digital Operations

Ongoing responsibility for websites, systems, integrations, analytics, automation, and digital infrastructure.

SEO & Local Visibility

Ongoing technical improvements, local optimization, content, monitoring, and reporting.

Marketing

Campaign execution, email, content, advertising, landing pages, and measurement.

Automation & AI Operations

Monitoring, maintaining, improving, and expanding workflows and assistants.

Managed Technology

Ongoing support for the core technical systems your business depends on.

Sometimes the problem does not fit neatly into a service.

That is fine. A lot of our best work starts with something like:

“This whole process is a mess.”
“Our website works, but it doesn't really do anything.”
“Nobody knows where these leads are coming from.”
“We're paying for six different tools that don't talk to each other.”
“We need something built, but we're not sure what it is yet.”
“The company that made this disappeared.”

Bring us the situation first. We will figure out what the project actually needs.

Bring us the problem

What we work with

We work with the systems you already use — and help make them work better together.

You do not need to replace your entire stack to work with us. We can improve what is already there, connect the missing pieces, or recommend a better fit when something has genuinely outgrown the business.

Platforms we work in

Websites & commerce: WordPress WooCommerce Shopify BigCommerce Medusa Next.js React Webflow Framer
CRM & sales systems: HubSpot Salesforce Odoo Twenty Pipedrive Zoho GoHighLevel
Automation & integrations: n8n Zapier Make Power Automate REST APIs GraphQL Webhooks
Marketing & analytics: Google Ads Meta Ads GA4 Google Tag Manager Search Console Klaviyo CallRail Looker Studio
Business & collaboration tools: Microsoft 365 Google Workspace Teams SharePoint Slack Notion Airtable
Hosting & infrastructure: Cloudflare Vercel Docker Linux Supabase PostgreSQL MySQL Redis
Payments & checkout: Stripe Square PayPal subscriptions payment links online checkout recurring billing
AI & intelligent workflows: OpenAI Claude Gemini Ollama private models RAG AI agents internal knowledge systems

The tools are only part of it.

Platforms change. Vendors change. The business still needs leads to arrive, information to move, customers to get answers, payments to clear, and systems to stay online.

We focus on making the whole thing work.

Bring us the problem.

You don’t need to know what to call it.

“Our website isn’t bringing in leads.”
“We’re buried in spreadsheets.”
“Nobody knows where inquiries are going.”
“Our systems don’t talk to each other.”
“We need to sell online.”
“We need someone to own all this technical stuff.”
“Our current agency disappeared.”
“We’ve outgrown what we built.”

(847) 496-0013 Text

Chicago area · Working nationwide

Tell us what is going on