Social Media
Show the work, not stock photos.
Your finished jobs are better content than anything a scheduling tool can generate. We build a posting rhythm around real photography of your actual business, and keep the profiles answering when someone messages.
The problem
An abandoned profile costs you the sale.
A buyer checking you out finds a page with four posts from two years ago and an unanswered message from March. That reads as a business that might be gone. The bar is not viral content. It is a page that looks current, shows real work, and replies inside a day.
What's included
What you get.
Scope is set per project. This is the shape of the work.
Profile setup
Consistent name, hours, service area, and links across every platform, so search and customers see one business.
A posting rhythm
A realistic cadence built from finished work, shop photos, and before-and-afters. Not daily filler nobody reads.
Paid social
Targeted local campaigns for a new location, a seasonal push, or a service line that needs awareness.
Messages and comments
Someone answers. An unanswered message on a business page reads worse than having no page.
Reporting that matters
Reach and engagement are context. What we report on is messages, profile clicks, and calls.
FAQ
Questions worth asking.
Which platforms do we actually need?
Usually fewer than you think. For most local service businesses that is Facebook and Instagram, plus Google Business Profile posts, which are the ones that touch search. We would rather run two well than five badly.
Where does the content come from?
Your work. We shoot on site or set you up to capture usable photos on a phone, then handle editing, writing, and scheduling. See content and photography for how that gets produced.
Can you just post for us and nothing else?
Yes. Posting-only is a valid scope. It works best once there is a library of real photography to draw from, otherwise the feed drifts back to stock.
Does social media actually bring in leads?
Rarely as a first touch for a trade. What it reliably does is close the loop, because buyers who found you in search check your profiles before they call. Treat it as proof, not a lead source, and it earns its cost.
Keep going
Related services.
Most projects touch more than one of these. Here's what tends to come next.
Content & Photography
Content and photography that shows your real business: on-site photos, clear website copy, editing, and an organized asset library you own.
Google Business Profile
Google Business Profile setup and management so your business owns the local map pack: optimization, photos, posts, reviews, and monthly upkeep.
Google Ads & Paid Media
Google Ads, Local Services Ads, and retargeting managed for booked work, not clicks: campaign build, call tracking, landing pages, and honest spend reporting.
Project inquiry
Let's put your real work on the feed.
Share the current state, business requirement, and constraints. THICKRIM will review the context and respond with a recommended scope or the next information needed.
Discuss a projectNeed an assessment first? Start with a website audit
Prefer to talk? (847) 496-0013 · or email [email protected]