Automotive & Aftermarket
Software and digital operations for automotive businesses.
Custom and performance shops, parts brands, service operations, and the platforms they use for quotes, work orders, invoices, and payments. This is the vertical with the strongest published client evidence.
What your operation runs on
The systems, named.
- Quotes and work orders that survive a parts delay
- Parts catalogs, fitment data, and product configurators
- Storefronts with reservations, deposits, and real payment flows
- Shop management and DMS integrations, so the site isn't a second system to keep updated
- Scheduling, intake, and the follow-up that turns an inquiry into a booked job
- Hosting and monitoring for a business that loses money when the phone doesn't ring
Related work
Work in this industry.
Garage Bae
SaaS platformThe operating system for custom and automotive shops: quotes, work orders, invoices, and payments in one place. We designed it, built it, and run it for Ernie's Custom Shop.
Ernie's Custom Shop
A 164-page site cut to nine, moved onto infrastructure where a rollback is one command, after an outage nobody caught for eight days.
WashNear.Me
A car-wash finder with a Wash Score ranking and an operator dashboard. Ours, end to end.
Ernie's Towing & Recovery
A fast, mobile-first site for a 24/7 towing company. THICKRIM hosts, maintains, and supports it.
ROK Industry
An aftermarket parts brand and storefront: product configuration, reservations, and deposits, on a custom Next.js and Stripe build we run end to end.
Automotive Lifestyle Brand
An apparel and accessories brand with an online store, from the logo to the checkout.
How we deliver it
The services behind those systems.
Ordered by what this industry reaches for first, not alphabetically.
Dealer and distributor portals, customer accounts, quote and RFQ flows, dashboards, and internal tools. The software your business runs on, shaped to how you work.
Storefronts on Shopify, WooCommerce, or BigCommerce, or custom commerce when a template can't keep up. Configuration, fitment, account pricing, and B2B checkout.
ERP and CRM integration, payments, shop and dealer management systems, booking, email and SMS, migrations. One system that talks to itself.
Marketing sites that hold up, and landing pages built for one job: turn a click into a call, a quote, or a sale.
Hosting, monitoring, updates, backups, and the queue of small fixes. One retainer and one number to call after launch.
FAQ
Questions worth asking.
Do you build for shops or for parts brands?
Both, and they need different things. A shop needs the operational side — quotes, work orders, scheduling, payment. A parts brand needs the commerce side — catalog, fitment, configuration, checkout. We have shipped and still operate both.
Can you integrate with our shop management system?
Usually yes. Most shop management and DMS platforms expose an API or a data export, and where they don't there is normally a workable path. Tell us which system you're on and we'll tell you what's possible before you commit to anything — start on the contact page.
We already have a site. Do we have to start over?
No, and often you shouldn't. We audit first and say plainly whether to fix or rebuild. If it's slow, broken, or abandoned, start with Website Rescue.
Who runs it after launch?
THICKRIM can remain responsible for operation after launch, including hosting, maintenance, monitoring, and incident response. See how we run things.
One call to start