Branding & identity
A look that matches the work.
Logo, colors, and a look that match the quality of the work, ready for the site, the truck, and the business card. One identity that holds together everywhere your name shows up.
The problem
Good work that looks unserious loses the bid.
When the logo is a stretched JPEG and the truck, the card, and the site all look like different companies, customers quietly assume the work is sloppy too, and you lose jobs you were qualified for. We build a practical identity: a real logo, a color and type system, and files ready for everywhere your name shows up, so you look as serious as you operate.
What's included
From logo to the whole kit.
Logo design and wordmark
Color palette and typography
Brand guidelines so it stays consistent
Assets sized for the site, social, and print
Vehicle, signage, and business-card ready files
A look that matches the quality of the work
FAQ
Questions worth asking.
Do I get a logo or a whole brand?
Both, scoped to what you need. At minimum a logo and wordmark; a full identity adds a color palette, type system, guidelines, and assets sized for web, social, and print.
Will the files work for signage and vehicle wraps?
Yes. We export print-ready vector files and the formats a sign shop or wrap installer asks for, alongside the web versions.
Can you match the brand to my new site?
Yes, and it's better when they're done together. We art-direct the website from the same identity so everything holds together.
Do you write taglines or messaging?
We can. A short messaging and tagline pass is available so the words match the look, kept concrete, not slogans for their own sake.
What do I actually receive?
Source and export files for every mark, a color and type spec, usage guidelines so it stays consistent, and assets organized so you can hand them to anyone.
Keep going
Related services.
Most projects touch more than one of these. Here's what tends to come next.
Websites & landing pages
Marketing sites that hold up, and landing pages built for one job: turn a click into a call, a quote, or a sale.
E-commerce
Storefronts on Shopify, WooCommerce, or BigCommerce, or custom checkout when a template can't keep up. Catalog, payments, shipping, subscriptions.
Web apps & portals
Customer portals, dashboards, booking and scheduling, internal tools. The software your business runs on, shaped to how you work.
Start the conversation
Bring us the thing that's slowing you down.
Tell us what you're trying to fix. We'll scope the right first move, and you'll hear back within one business day from the senior developer who builds, ships, and runs his own software.
Start a projectPrefer to talk? (847) 496-0013 · or email contact@thickrim.com