August Endcap (now → Aug 31, 2025)
Back to top- Speed & UX audit
- Top 10 fixes
- 2-week "Refresh Sprint"
- Google Business Profile tune
- Citations cleanup
- 2 local pages
- Review engine
- Setup fee waived
September: Back-to-Business (Sep 1–30, 2025)
Back to top- Mobile-first site (1–5 pages)
- GA4/GSC
- Forms
- 2 revisions
- Copy assist for 2 pages
- Fast-lane bonus: launch checklist & basic schema
- Google Ads setup
- 1–2 campaigns
- Monthly optimization
- Free landing page design/dev
- Plans: Basic / Standard / Plus
October: Q4/Early Holiday Prep (Oct 1–31, 2025)
Back to top- Speed + CRO fixes
- Gift-card setup (if e-comm)
- 2 promo landing pages
- Holiday tracking
- 3 email templates
- 4 SEO posts per month
- Content calendar
- Internal linking
Tiers: Essential / Pro / Studio
Guardrails: Fair use; 1–2 active tasks.
November: BFCM + Reputation
Back to top- Offer landing page
- Tracking
- Banners & popup
- GA4 goals
- Heatmap
- SMS/email ask flow
- Templates
- GBP response playbook
- 1-month monitoring
- Free migration to Managed WP Hosting
- 50% off first 2 months
December: Plan & Roll Credits into 2026 (Dec 1–20, 2025)
Back to top- 90-min strategy
- Audit deck
- 2 quarterly roadmaps
- Everything in Core + links/PR
- Programmatic local pages
- Review generation
- Queue access
- 1 active task at a time
- Small fixes/tweaks
Year-Round Bundles (run alongside the calendar)
Back to top- New Website (Starter)
- Local SEO (Monitor 3 mo)
- Care Basic 3 mo
- PPC Starter
- Landing Page
- Hardening
- Blog 4/mo
- Social Lite
- Quarterly photo mini-shoot (Lake County only)
- Theme sections
- 200 products
- Metafields
- 1 automation
- Feed to Google Merchant
Landing‑Page Skeleton (for each offer)
- H1: Clear benefit + timeframe (e.g., “Launch in 21 Days”).
- Subhead: Who it’s for + outcome.
- What’s Included: 5–8 bullets with specifics.
- Proof: 1 metric testimonial + logo strip.
- Pricing/Terms: “From $X,” caps, deadline, code.
- FAQ: 4–6 objections (scope, timeline, content, hosting).
- CTA: Sticky button: “Claim Offer.”
Ad Angles (copy you can paste)
“Chicagoland Website Sprint — Launch in 21 Days | From $1,800”
“Local SEO 90-Day Kickstart — Setup Waived | Book Your Audit”
“Holiday promo ready in 72h. Landing page, tracking, ads. Limited slots.”
“Unlimited design without the ‘agency tax’. $300 off first month.”
“Q4 Conversion Bundle: site speed, CRO, 2 promo LPs, email kit.”
Guardrails & Ops
- Add slot caps per month (8–12) and publish remaining slots in the LP.
- Define “small task” for Unlimited (≤1 hr, no net-new features).
- Standardize timelines: 21-day sprint, 72-hour rescue, 90-day pilot.
- Require access checklists at purchase (GA4/GSC/hosting/GBP).
- Tie every promo to a unique promo code + UTM to track ROAS.
Quick calendar
Free Health Check + Local SEO Kickstart
Website Sprint, Ads Starter + Free LP, Maintenance Prepay
Holiday Conversion Bundle, Content Engine 4-Pack, Unlimited Design $300 Off
BFCM Rescue Room, Review Ramp, Migrate & Save
2026 Growth Plan (credit back), Local Dominator, Unlimited Web $99 trial