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Update Your Brand Aesthetic

Brand Refresh & Modernization

Modernize your brand while preserving recognition and equity. Strategic refresh of your visual identity to feel contemporary, relevant, and aligned with current market expectations.

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Key Features

Everything you need to succeed. Our comprehensive approach ensures no detail is overlooked.

Brand Equity Assessment

Evaluate what's working in your current brand and what needs updating.

Strategic Positioning Review

Assess if your positioning needs adjustment or if visual refresh is sufficient.

Logo Modernization

Evolve your logo to feel contemporary while maintaining recognition.

Color Palette Update

Refresh color palettes to feel modern and relevant while respecting brand heritage.

Typography Evolution

Update typefaces to reflect current design trends and brand personality.

Visual System Modernization

Evolve photography style, icons, and design elements for contemporary appeal.

Transition Strategy

Plan phased transition to minimize disruption and manage stakeholder expectations.

Updated Brand Guidelines

Create refreshed brand guidelines reflecting the modernized visual identity.

Why Choose Us?

Tailored Solutions

Built specifically for your business needs.

Speed & Performance

Optimized for fast load times and conversions.

Scalable Architecture

Grows with your business without breaking.

Our Process

How We Work

Proven methodology to deliver consistent, high-quality results.

1

Discovery

We analyze your needs and goals.

2

Strategy

We build a roadmap for success.

3

Execution

Our experts bring the plan to life.

4

Optimization

Continuous improvement and growth.

Refresh Your Brand

Modernize your brand identity while preserving the equity you've built.

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THICKRIM

Strategic digital agency transforming ambitious Chicagoland brands into revenue-generating market leaders.

Chicago, IL
(708) 417-5982
contact@thickrim.com

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Capabilities

  • Software Development
  • Website Design & Dev
  • Mobile App Development
  • Digital Marketing
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  • PPC Advertising
  • Brand Identity & Design
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Services

  • Monthly Website Maintenance
  • Build Custom Websites
  • Optimize SEO Performance
  • Manage Paid Advertising
  • Automate Marketing Campaigns
  • Design Brand Identity
  • Secure Your Infrastructure
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