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Websites, software & brands built to drive your business.

We design and build websites, software, and brands, maintain them after launch, and build products of our own. Every project has one point of contact from start to finish.

Design · Development · Marketing. New projects. Ongoing services. Our apps. Built to drive your business.

Agency services

Design, development, and marketing from one team.

Brand, websites, software, search, marketing, and hosting, handled by one team that is responsible for the result.

Brand and design

Identity, naming, and design systems that keep every surface consistent.

  • Brand development

    Positioning, naming, and messaging for a new or updated brand.

  • Logo and identity

    Logo, color, type, and the rules for using them.

  • Website design

    Page layouts and components, designed before anything is built.

  • Print, signage, and vehicle graphics

    Files prepared for print, signs, and vehicle wraps.

  • Photography and content

    Product, location, and team photography, and the written content to go with it.

Websites and stores

Fast, well-built websites and online stores.

  • Website development

    Custom-built sites on WordPress or a modern framework.

  • Online stores

    Shopify, WooCommerce, or custom stores with payments and shipping set up.

  • Landing pages

    Single pages for a campaign, a product, or a launch.

  • Rebuilds and rescues

    Taking over a slow, broken, or unmaintained site and putting it right.

  • Accessibility

    Sites that meet WCAG guidelines and work with assistive technology.

Apps and software

Custom applications, portals, and internal tools when off-the-shelf software does not fit.

  • Web and mobile apps

    Custom applications for browsers, iOS, and Android.

  • Customer and dealer portals

    Login areas for orders, documents, pricing, and account management.

  • Quote and configurator tools

    Product builders and quoting tools connected to your pricing.

  • Internal tools and dashboards

    Software for the work your business does every day.

  • APIs and integrations

    Connecting your systems so data moves without re-entry.

Marketing and PR

Campaigns, paid media, email, social, and public relations.

  • Digital marketing campaigns

    Planned, run, and measured campaigns across channels.

  • Paid advertising

    Google, Meta, and other paid channels, managed against a budget.

  • Email and SMS marketing

    Lists, automations, and campaigns that reach existing customers.

  • Social media

    Content and scheduling for the channels that matter to your business.

  • PR and communications

    Announcements, press materials, and outreach.

Hosting and support

Hosting, updates, monitoring, security, and support.

  • Managed hosting

    Fast, monitored hosting for the sites and software we build.

  • Maintenance and updates

    Software updates, backups, and fixes, on a schedule.

  • Monitoring and security

    Uptime monitoring, security patches, and SSL, handled for you.

  • Domains, DNS, and email

    Registration, DNS, and business email set up and managed.

  • Connecting your systems

    Ongoing integration work as your tools change.

Ongoing services

Support after launch.

Most of what we build, we also host and maintain. Hosting, maintenance, search, and marketing are available month to month.

Hosting and maintenance
Managed hosting, updates, backups, monitoring, and fixes, billed monthly.
Search and visibility
Search rankings, local listings, and AI search visibility, with monthly reporting.
Marketing
Campaigns, email, social, and paid media, managed month to month.
Support
Email and phone support for everything we host and maintain. Replies within one business day.

Our apps

Two products we built and run.

Both are live and in use.

Live

Shop management software for custom builders.

Builds, quotes, invoices, payments, parts, and scheduling in one system, made for custom, performance, and restoration shops.

  • Builds

    Every vehicle in the shop, with its stage, its due date, and its photos.

  • Money

    Quotes that become invoices. Deposits, part payments, and a pay link for the customer.

  • Receiving

    Drop in a vendor invoice. It matches the lines to the job and puts freight and tax on the right customer.

  • Parts

    A catalog with fitment, so you know what fits before it is ordered.

  • Shop

    Paperwork, the schedule, and the numbers, in one place.

  • Mobile

    The same system on the phone, from the App Store and Google Play.

The GarageBae parts and inventory screen.
Live

Car washes and detailers, listed honestly.

A directory drivers can trust, and a verified listing the owner controls. Drivers find and book a wash. Car washes get listed, take bookings, and reach repeat customers.

  • Wash finder for drivers
  • Verified business profiles
  • Marketing and new customers
  • Reviews and repeat visits
The Wash Near Me location finder.

Our work

Selected projects.

Websites and stores we designed and built. Most are hosted and maintained by us.

Aftermarket · Website · Hosting

Ernie's Custom Shop

A full website for a custom shop: services, builds, dealer programs, and lead capture.

Aftermarket · Online store · Custom build

ROK Industry

A custom online store for an aftermarket brand, with product configuration, reservations, and deposits.

Detailing · Website

Prominent Detailing

A website for a mobile and in-shop detailing business, organized around its services and quote requests.

Towing · Website · Hosting

Ernie's Towing & Recovery

A fast, mobile-first website for a 24/7 towing company, built for calls and dispatch requests.

Healthcare · Website

North Shore Physical Medicine

A website for a physical medicine clinic, organized around its treatments and the questions patients have before booking.

About us

A small team of designers and engineers.

THICKRIM was founded in 2012 by Kyle Willis. We take on a small number of client projects at a time, and we build and run products of our own.

Design, development, hosting, and support are handled by the same people, so nothing is handed off between vendors.

Kyle Willis · Founder

Platforms

We work with the platforms you already use.

We build on and integrate with the tools your business already runs on.

Platforms we work in: WordPress, Shopify, WooCommerce, Stripe, Square, HubSpot, Google, Meta, Mailchimp, Cloudflare, Vercel, Supabase, GitHub, Figma.

Contact

Get in touch.

Tell us a little about your project. We reply within one business day.

Social
@thickrim
Hours
Mon-Fri, 10am-6pm CT
Locations
Schaumburg and Vernon Hills, Illinois