
Aftermarket · Website · Hosting
Ernie's Custom Shop
A full website for a custom shop: services, builds, dealer programs, and lead capture.
We design and build websites, software, and brands, maintain them after launch, and build products of our own. Every project has one point of contact from start to finish.
Design · Development · Marketing. New projects. Ongoing services. Our apps. Built to drive your business.
Agency services
Brand, websites, software, search, marketing, and hosting, handled by one team that is responsible for the result.
Identity, naming, and design systems that keep every surface consistent.
Positioning, naming, and messaging for a new or updated brand.
Logo, color, type, and the rules for using them.
Page layouts and components, designed before anything is built.
Files prepared for print, signs, and vehicle wraps.
Product, location, and team photography, and the written content to go with it.
Fast, well-built websites and online stores.
Custom-built sites on WordPress or a modern framework.
Shopify, WooCommerce, or custom stores with payments and shipping set up.
Single pages for a campaign, a product, or a launch.
Taking over a slow, broken, or unmaintained site and putting it right.
Sites that meet WCAG guidelines and work with assistive technology.
Custom applications, portals, and internal tools when off-the-shelf software does not fit.
Custom applications for browsers, iOS, and Android.
Login areas for orders, documents, pricing, and account management.
Product builders and quoting tools connected to your pricing.
Software for the work your business does every day.
Connecting your systems so data moves without re-entry.
Search rankings, local listings, and visibility in AI-powered search.
Rankings for the searches your customers actually make.
Being cited in ChatGPT, Google AI, and other assistant answers.
Map listings, reviews, and local rankings.
Speed, structure, indexing, and the fixes search engines need.
Tracking set up correctly, with monthly reports you can read.
Campaigns, paid media, email, social, and public relations.
Planned, run, and measured campaigns across channels.
Google, Meta, and other paid channels, managed against a budget.
Lists, automations, and campaigns that reach existing customers.
Content and scheduling for the channels that matter to your business.
Announcements, press materials, and outreach.
Hosting, updates, monitoring, security, and support.
Fast, monitored hosting for the sites and software we build.
Software updates, backups, and fixes, on a schedule.
Uptime monitoring, security patches, and SSL, handled for you.
Registration, DNS, and business email set up and managed.
Ongoing integration work as your tools change.
Ongoing services
Most of what we build, we also host and maintain. Hosting, maintenance, search, and marketing are available month to month.
Our apps
Both are live and in use.
Builds, quotes, invoices, payments, parts, and scheduling in one system, made for custom, performance, and restoration shops.
Every vehicle in the shop, with its stage, its due date, and its photos.
Quotes that become invoices. Deposits, part payments, and a pay link for the customer.
Drop in a vendor invoice. It matches the lines to the job and puts freight and tax on the right customer.
A catalog with fitment, so you know what fits before it is ordered.
Paperwork, the schedule, and the numbers, in one place.
The same system on the phone, from the App Store and Google Play.


A directory drivers can trust, and a verified listing the owner controls. Drivers find and book a wash. Car washes get listed, take bookings, and reach repeat customers.

Our work
Websites and stores we designed and built. Most are hosted and maintained by us.

Aftermarket · Website · Hosting
A full website for a custom shop: services, builds, dealer programs, and lead capture.

Aftermarket · Online store · Custom build
A custom online store for an aftermarket brand, with product configuration, reservations, and deposits.

Detailing · Website
A website for a mobile and in-shop detailing business, organized around its services and quote requests.

Towing · Website · Hosting
A fast, mobile-first website for a 24/7 towing company, built for calls and dispatch requests.

Healthcare · Website
A website for a physical medicine clinic, organized around its treatments and the questions patients have before booking.
About us
THICKRIM was founded in 2012 by Kyle Willis. We take on a small number of client projects at a time, and we build and run products of our own.
Design, development, hosting, and support are handled by the same people, so nothing is handed off between vendors.
Kyle Willis · Founder
Platforms
We build on and integrate with the tools your business already runs on.
Platforms we work in: WordPress, Shopify, WooCommerce, Stripe, Square, HubSpot, Google, Meta, Mailchimp, Cloudflare, Vercel, Supabase, GitHub, Figma.
Contact
Tell us a little about your project. We reply within one business day.